What is Domo?
Domo is an award winning, cloud-native data analytics and business intelligence platform. Domo is different from other offerings due to their cloud-first approach that centralizes and makes data accessible and actionable to anyone, anywhere. With Domo, companies get intuitive, agile data experiences that drive exponential business impact.
In this article, we will explore what makes Domo so special, and why, in our opinion, it is the best analytics tool available.
What makes Domo so special?
Domo is all about making your data accessible and actionable by bringing it together in one place, and offering an end-to-end analytics solution.
It’s incredibly easy to connect to your data, regardless of where that data may be stored. Domo offers over 1000 pre-built cloud and on-premise connectors, in addition to API integrations, webhooks, SDKs, federated data connections, flat-file uploads, M365 integrations, and more. Domo also supports bi-directional connections between systems, enabling write-back capabilities.
Domo makes your data accessible by centralizing it in one platform. Allowing you to connect data together that was once formerly isolated and disparate. Once your data is in Domo, you can combine, slice/dice, visualize, and act with incredible ease. Domo offers over 150 different built-in chart options, as well as the ability to add custom charts to your instance. For those that need an even more tailored experience, Domo Databricks or the proprietary Custom App Framework allow you to develop and integrate pro-code solutions on top of the Domo ecosystem.
Another area in which Domo really shines is in their approach to data democratization. Their unique user-centric approach makes the platform incredibly accessible for non-technical users, while still offering advanced capabilities that allow technical teams to respond quickly to business needs. This creates a “multiplier” effect, where every person within your organization is enabled to use data, making faster, more accurate, and informed decisions. Domo helps you to foster a data-driven culture within your company, leading to curiosity, bold questions, and smart, fast, transformative action.
How Domo Solves Common Problems
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The Negative Impact
Employees are unable to make informed decisions because they lack access to data.
The Domo Solution
Domo’s convenient web-based and mobile platform allows you to access up-to-date data anywhere at any time.
The Positive Impact
Information is at your fingertips. Allowing you to always make informed and timely decisions with confidence.
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The Negative Impact
Some people have access to data, some don’t. Decisions are made in silos, without all the available data incorporated, leading to suboptimal outcomes.
The Domo Solution
Domo enables you to centralize your analytics efforts. Bringing together disparate data sources in a secure environment that allows customizable access to data, dashboards, and reports.
The Positive Impact
Centralizing your data enables you to see the complete picture, and integrate that with your larger organizational strategy and goals. With everyone on the same page, and using the same data, teams operate more efficiently, effectively, and harmoniously.
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The Negative Impact
Spending a bunch of time and money to build out an analytics ecosystem that might not actually be used is a huge risk.
The Domo Solution
Domo is designed from the ground up to be incredibly intuitive and easy to use at all levels of the organization. Enabling team members at all levels to create customized, real-time, interactive charts and dashboards.
The Positive Impact
Data analytics is now self-service. The ability to create and modify dashboards is no longer controlled by only a few people. Team members are able to react quickly to changing business requirements and new information. Everyone is empowered to interact with and integrate data into their daily workflows. Domo is built so that business users can be involved in development. Leading to more impactful and effective analytical products.
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The Negative Impact
You don’t have the complete picture, and can’t trust your data. Team members spend a lot of time on reporting tasks that can and should be automated. You’re reactive, not proactive.
The Domo Solution
Domo enables you to set customized update schedules for each dataset, guaranteeing that you always have access to up-to-date data. Additionally, Domo has built-in notifications so that you know when things aren’t working as they should be, and can quickly address the problem. Lastly, you can use dynamic reports and alerts to know when key events or updates occur.
The Positive Impact
Your team no longer has to spend time completing repetitive manual reporting tasks. They have access to automated, fresh, and actionable data, charts, and dashboards all the time. Allowing them to spend using and acting on the data instead of simply maintaining it.
Ready to get started with Domo? Need some help deciding if Domo is right for you?
Please reach out to us to schedule a complimentary session with one of our experts.